Running a business can feel like a grind.
There’s the turnstile of customers drifting in and out.
Sometimes it feels as if more customers are leaving rather than coming.
You’re afraid your business will dwindle to nothing. You’re in a frantic race. Scrambling for new customers. And at the same time, doing everything you can to keep your existing customers.
And enough to drive you back to that shitty job you quit.
One sign of approaching customers poorly is that it does feel draining.
But it doesn’t have to be that way.
In fact, it’s far easier to attract customers to you, than for you to chase after them.